Tuesday, September 20, 2005

Homer ("D'OH!"), Marge, Bart, Lisa and "The Simpsons" gang set to help increase workplace safety

ORLANDO, FL, Sept. 20 /CNW/ - Victor House Publications, a leader in
worker safety awareness and training, unveiled a new line of workplace safety
products for US and Canadian businesses today featuring Homer Simpson and the
rest of Springfield's finest from FOX's hit show THE SIMPSONS in conjunction
with the National Safety Council's Orlando Congress.
In a series of entertaining posters designed to reduce workplace
injuries, Homer and the rest of THE SIMPSONS illustrate ways to work safely
using their unique brand of humor. Based on Victor House's own SAFE product
line and produced under license with Twentieth Century Fox Licensing &
Merchandising, Victor House will release two posters a month using 'SIMPSONS'
images created specifically to reduce worker accidents. The first posters were
revealed today on Victor House's web site at www.SafetyWorld.com.
"We have been working closely with the creative people at FOX to come up
with powerful and humorous graphics that reach out to employees", said Hugh
Owen, Victor House's President, "and if early reaction is any indication, we
have succeeded. We have never seen anything with the same impact as THE
SIMPSONS, especially among younger employees."
Helping stem a problem identified by OSHA of more than 5,000 worker
deaths and 4 million workplace injuries and illnesses annually, posters with
THE SIMPSONS characters are proving highly effective at getting safety
messages across. Their global recognition combined with amusing poster
graphics create an instant ability to cross cultural and language barriers
often existing in the workplace, offering an effective safety solution for
every business.
THE SIMPSONS safety posters are available at www.SafetyWorld.com or by
phone at 800-206-6548 and are designed to assist the majority of employers,
including industrial and transportation companies, hotels, restaurants and
large office employers such as financial services and high-tech organizations.
For sample images of THE SIMPSONS safety posters to accompany a published
article or broadcast news story or further information about Victor House, THE
SIMPSONS or FOX LICENSING & MERCHANDISING, visit www.safetyworld.com/press.

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