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The new Fox reality series “Princes of Malibu” is doing more than just tank. It’s taking some of the shine off its lead-out, the cartoon hit “Family Guy.”
In its second outing, “Malibu” fell to a 2.0 adults 18-49 rating Sunday night. More alarmingly for Fox, the 8:30 show led into the lowest rated “Family” in some weeks. “Family” posted a 3.1 rating at 9 p.m. Sunday night, all according to Nielsen overnights.
That’s down 18 percent from the 3.8 “Family” averaged in the two weeks before “Malibu” premiered. Back then, “Family” had a much better lead-in, with repeats of “The Simpsons” averaging a 3.5 rating at 8:30.
The last two Sundays, “Malibu” has averaged just a 2.3 as a lead-in to “Family Guy,” pulling that show’s average down to a 3.2 over those same weeks.
Fox finished first Sunday night among 18-49s with a 2.4 average rating and a 7 share. ABC was second at 2.3/7, NBC third at 1.9/6, CBS fourth at 1.7/5 and the WB fifth at 0.7/2.
At 7 p.m. ABC led with a 1.8 average for a repeat of “Home Edition.” Fox was second that hour with a 1.7 average for repeats of “Malcolm in the Middle” (1.5) and “King of the Hill” (1.8), and CBS third with a 1.6 for “60 Minutes.”
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